Apple

The Iphone 4s is the latest Apple product that was released on October 4^th, 2011, before the death of one of its founders, Steve Jobs. Over the years, Apple has become the number one most valued brand in the world, knocking Google down to number two. In the Iphone 4s commercial, Apple argues through emotional appeals in order to persuade consumers to purchase the new Iphone. The commercial shows its customers using their phones to schedule appointments, set reminders, text message, and locating places through their new assistant named, Siri. The emotional appeal comes from consumers having the familiarity with having a flat tire and needing assistance. Apple argues if you have a flat tire, Siri will assist you with whatever you need. This commercial makes consumers trust the Apple brand even more, because you are able to ask direct questions to your phone and get help sooner. 

Bod man fragrance

I remember seeing this commercial air during the summer time, but I have not seen one recently. I just thought this would be a good example for discussing rhetorical strategies commercials often use to persuade their consumers to buy their products. Bod Man is a brand that sells fragrances for men, and is very notable for their commercials. Most of their commercial features include a few men with muscular bodies, with many women staring at them. Also, the commercial has a woman’s voice that says, “I want your bod.” Bod creates an argument through invented ethos in order to persuade the consumers to purchase their product. It can be assumed that if you purchased their Bod Man fragrance, you will have perfect abs, and women drooling over you. The intended audience for this commercial is for men, but I am sure plenty of women and children come across this commercial. For me, I really find this commercial really funny, because it just seems too far out there to be considered real.